Pros and Cons of Digital Advertising

Digital content, as well as its audience, is growing at an incredible speed what with four billion people using the internet. This means if you want your business to grow and get noticed then digital advertising cannot be ignored. Although similar to traditional advertising, the spread of information about a brand here is comparatively easier, Continue reading “Pros and Cons of Digital Advertising”

How to spot fake news?

Fake news is breeding in massive proportions since 2017 as social media makes it so easy to share it online. Most of the websites carrying fake news look like trusted websites and readers are easily misinformed and led into these hoaxes. The technological ease of sharing these stories exposes it to more people who may be outraged by it and then also Continue reading “How to spot fake news?”

Impact of Fake News on Democracy

The internet carries massive information that we devour every day but how much of this is credible? Time has come to be discriminatory about the information we consume as the phenomenon of ‘fake news’ has not only become a digital menace but also a monumental threat to democracy. Fake news is simply fabricated stories created for an Continue reading “Impact of Fake News on Democracy”

To Be the Best (Emma Harte Saga #3) – Book Review

I loved the first two volumes in the Emma Harte Saga and was excited to read the third one and know more about the characters. How did they handle their grandmother’s business?  Did they find true love or were happily married?  I wasn’t disappointed at all as it carried on the same pace and intrigue as the previous two. The title of the book itself is a motivator and stays in my mind as a reminder Continue reading “To Be the Best (Emma Harte Saga #3) – Book Review”

Hold the Dream (Emma Harte Saga #2) – Book Review

I was excited to read the second volume of the Emma Harte series, “Hold the Dream,” and without saying I was not disappointed. I loved it even more than the first book as Emma’s dynamic and talented granddaughter, Paula, takes centre stage here. She is a strong and indomitable character who in spite of being a rich heiress never took her Continue reading “Hold the Dream (Emma Harte Saga #2) – Book Review”

Woman of Substance (Emma Harte Saga #1) – Book Review

Woman of substance is a powerful rag to riches story of a girl who rose from the ranks of a servant to one of the richest entrepreneurs in the world. I read this book in my teens and it was the first time I read about women in business. Reading about Emma Harte ruling a business empire propelled my young teenage heart to dream something on a Continue reading “Woman of Substance (Emma Harte Saga #1) – Book Review”